Described in its launch statement, prosaically, as a “cross-platform e-commerce product”, Seven West Media has unveiled a new travel website called 7Travel.
Utilizing travel and lifestyle content from its media businesses and brands, 7Travel showcases 104 destinations and “specially curated” travel experiences for a range of demographics.
A quick view of the website reveals mostly ground packages and a strong emphasis on Australian holidays and short to medium-haul destinations in the South Pacific and Southeast Asia.
“Seven West Media’s audience has more than eight million people who have shown interest in travelling in the next twelve months,” Seven West Media chief revenue officer Kurt Burnette said.
“Through powerful storytelling with 7Travel, Seven West Media will deliver – in combination across our television, online and publishing assets – the inspiration, the insights and the transaction for those people to be inspired, learn and action their travel desires like never before.”
Announced on morning program, Sunrise, 7Travel boasts a rather unique multi-screen viewing function, which allows consumers to simultaneously use the platform while watching Seven on broadcast television.
“The 7Travel vision is to narrow the gap between inspiration and transaction for consumers and partners with a purpose-built experience, connecting Australians to our broadcast content whilst using their mobiles,” Seven West Media chief digital officer Clive Dickens said.
“7Travel has been designed to capture the imagination of Australians who are already dreaming about their next adventure – whilst integrating our premium, free travel and lifestyle content across television, online and mobile.”
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