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Tauck boosts small group touring mentality by adding 35% more departures

A new 28-page e-brochure has also been launched to extol the benefits of small group touring.

Tauck CEO, Dan Mahar

Responding to incredible demand, Tauck has increased its small group tour offerings globally by 35% over pre-pandemic levels, with more frequent departures on 75 different itineraries.

According to the family-owned touring company, a small group comprises an average of 24 passengers, with African safaris setting off with no more than 18.

The company has launched a 28-page e-brochure highlighting the benefits of small group touring and listing the itineraries across North America, South America, Europe, Africa, Asia, the Middle East, Australia and New Zealand where such departures occur.

More departures mean a greater insistance on small groups, says Tauck.

Tauck CEO Dan Mahar said the company’s focus on small groups pre-dates the pandemic.

“Even before Covid, we’d been evolving our product lines to reflect our ‘small is big’ mantra,” Mahar said.

“Our guests understand and appreciate that they’re able to immerse themselves in the destination in a more interactive and authentic way, and enjoy a more engaging and enriching experience, when they travel in a smaller, more intimate group setting.

The MS Andorinha in Barca d'Alva, Portugal

“The onset of Covid boosted the appeal of small group travel for very different reasons, but even before the pandemic, Tauck was already moving firmly in that direction.”

The ‘small is big’ mentality extends to Tauck’s cruising operations, with the company’s newest river cruise vessel, the Andorinha, carrying just 84 passengers per sailing.

Recent years have seen Tauck downsize the capacity on its eight other river cruise ships, with its 110-metre craft revised from 118 to 98 per cruise and its longer 135-metre ships moving from 190 to 130 guests, the moves designed to offer more space to guests and less crowded public areas.

Mahar said the company’s river cruise capacity is some 46% down on its competitors.


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Written by: Matt Lennon
Published: 28 February 2023

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