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The 2018 travel trends when money’s no object

What will drive luxury travel most in 2018 (besides the luxury, of course)? According to a new report released by luxury travel expert Virtuoso, the top motivation for upscale travel next year will be the desire to cross off bucket list items. And why not, when budget’s no constraint?


With immersion a buzzword in travel right now, a search for authentic experiences is the next biggest motivator, while the exploration of new destinations is reflecting a more adventurous side to the luxury traveller.


Proving some things never change, rest and relaxation is a prime motivator while personal enrichment is a high, and newly emerging driving force.



The 2018 Virtuoso Luxe Report - Australian Edition also revealed the top trends in luxury travel for 2018, which will be lead by multi-generational experiences, action or adventure, luxury cruises, ocean cruises and river cruises.


“Australians always have a robust bucket list and start each year ready to explore the world. This year it seems that many are drilling down the list beyond the perennial favourites to exotic cultures and natural wonders,” Virtuoso Asia Pacific managing director Michael Londregan said.


“It’s clear that 2018 will be a year of exploration and immersion. Perhaps it’s the geopolitical climate, but there is no doubting the trend for destinations that were once warm, are now hot.


“The reality is that many of the favourite destinations have limited capacity so travellers are advised to plan early. Only 44,000 people a year get to explore Antarctica, so when it becomes vogue, demand exceeds supply.”



When it comes to specific spots, the most popular global destinations will be Italy, US, Canada, Japan and Sri Lanka.


Showing their quick rise in popularity, Japan and Sri Lanka also feature among the top emerging destinations for luxury travellers, alongside Iceland, Portugal/Cuba (tie) and Norway.


For affluent families, the report shows Fiji, Italy, Thailand/NZ (tie), Indonesia and Los Angeles will be the destinations of choice.


Recently engaged Harry and Meghan may or may not want to steer clear of the predicted most popular honeymoon spots, Maldives, Fiji/Italy (tie), Thailand, Bali, and Maui, while adventurers are apparently eyeing mostly Southern Hemisphere destinations such as Antarctica, NZ/Galapagos (tie), South Africa/Peru (tie), and Chile/Botswana (tie) as well as Vietnam.


Top luxury cruising experiences will be in the Mediterranean, Alaska, European rivers, South Pacific and Baltic Region.


Images Virtuoso / Supplied


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Written by: Mark Harada
Published: 1 December 2017

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