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The biggest tourist destination in 2030 will be...

Its booming outbound market has been the target of endless tourism strategies, but China also has burgeoning inbound tourism, so much so that the Asian giant has been predicted to be the number one holiday destination in the world in a little over a decade. 




According to a new report by global research unit, Euromonitor, China will overtake France as the world’s most visited nation by 2030, with many tourists coming from neighbouring Asian countries including Hong Kong and Taiwan. 


“Looking beyond Brexit, destinations like China are poised for a successful performance in inbound tourism, with China set to overtake France as the leading destination worldwide by 2030” Euromonitor Head of Travel Caroline Bremner said at World Travel Market (WTM) in London. 


In the report, Euromonitor consultant and report author Wouter Geerts called tourism “a key pillar of the Chinese economy”.


“... and much investment has been made to improve infrastructure and standards, in addition to tourism-friendly policies and initiatives,” he added.




Speaking at WTM, Mr Geerts said the boost in visitation to China will be helped by economic growth and higher incomes in nearby Asian countries, while access to China was also improving thanks to easier visa processes.


According to The Guardian, Chineses regional tourist boards are also being used to boost rural economies.  


China’s outbound tourism however remains the focus of international travel moving forward, with China tipped to overtake the US and Germany as the largest source of outbound departures by 2030 thanks to GDP per capita growth.  


Are you planning to visit China in the near future? What about your clients?


Written by: Mark Harada
Published: 7 November 2018

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