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The death of the Australian traveller stereotype


“She’ll be right” has been replaced with “Perhaps we should book ahead” and the purchasing of travel insurance is now de rigueur. In short: the laidback Aussie is dead. [Except for thongs. We still wear thongs.]

 

Video may have killed the radio star, but caution has killed the lackadaisical larrikin otherwise known as the Aussie traveller. Perhaps we simply grew tired of crying Strewth when the proverbial hit the fan, or the world just got too big, too unpredictable for we few of the land down under. 

 

 

Either way, Aussies are turning their back on fly-by-the-seat-of-your-pants travel, preferring to fly-with-the-airline-that-will-give-you-more-points.

 

According to research from HSBC, Australian travellers are a methodical bunch with 61% preferring a pre-booked itinerary over arranging travel on-the-go.

 

Aussies prefer hotels (81%) over rental accommodation, favour a detailed and pre-booked itinerary (67%) over arranging things on the fly (33%), and are even a little wary of indulging in the local cuisine, with one in four (24%) admitting to eating fast food while on holiday.

 

Barnaby Jenkins, Head of Transactional Banking Products at HSBC, said while Australians believe it’s important to enjoy local experiences and get fully involved in the culture of the destination they’re travelling to – the research shows they also want to do as much of the homework as possible up front.

 

“Australians want to immerse themselves wherever they travel, however in reality they’re much more considered and comfort-seeking, meticulously planning their activities well in advance in order to make the most of their holiday.”

 


Published: 3 December 2018

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