A new study has revealed the priorities Australian travellers have when booking flights. And although some factors don’t come as a surprise, what’s low on the priority list does.
Conducted by KAYAK.com.au, the Aussie Must Haves travel survey found that the number one consideration for Aussies booking flights is ‘price’, with 56% of those polled saying cost mattered most. No surprise there.
The next most important factors are the departure times and dates (34%), whether flights are direct (24%) and whether they include luggage (19%). Interestingly, only 15% of Australians saw a well-reviewed airline as a crucial factor.
Perhaps most surprising however, was the finding that only one in ten (12%) travellers deem earning frequent flyer points an important factor when choosing flights. With the use of points a popular way to upgrade tickets, or indeed buy whole trips, you’d think it would matter more, especially for regular travellers.
According to the study, half (51%) of all Australian travellers prepare a rough holiday budget, with over a fifth of those polled estimating their summer holiday spend to be between $1,501 and $3,000.
The same number expect to spend a little more, between $3,000 and $7,500, while only 12% expect to spend over $7,501 and just 4% over $15,000.
“Our survey shows just how cost conscious Aussies are when booking trips, with 56% considering ‘price’ as the most important factor when purchasing airfares,” KAYAK APAC regional director Robin Chang said.
“Travel has also been revealed as the number 1 activity Aussies prefer to spend their hard earned money on.”
What are the most important considerations you (or your clients) give to flights? How important are loyalty miles?
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