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The snow destinations ruling social media

Most popular ski resort towns according to Instagram

As much of Australia swelters through yet another heatwave, one could be forgiven for turning their thoughts to cooler climes, like skiing destinations. But which snow resort towns to choose, from the thousands out there? 


Whistler, Canada


Alpha Travel Insurance has analyzed the hashtags of ski locales from around the world to find out which destinations are the most popular on Instagram. 


It discovered that when it comes to popularity, Canada rules, with Banff and Whistler the most Instagrammed ski destinations in the world. 


With six of the top ten resort towns located in North America, Aspen came in third place, with Veil (5th), Bend (6th) and Telluride (8th) all rating highly. 


Elsewhere, Chamonix (France, 4th) and Zermatt (Switzerland, 7th) topped Europe’s premier ski spots, while Japan’s Niseko (9th) finished as the top destination outside of North America and Europe. 


The only Southern Hemisphere destination to make the top 25, New Zealand’s Wanaka finished in tenth position. 



According to Alpha, there are on average over 7 million posts a day on Instagram that have the hashtag #skiing.


So whether you’re after the most happening places, or looking for busy resorts to avoid, check out this interactive infographic.


Where’s your favourite ski destination?


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Written by: Mark Harada
Published: 15 January 2019

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