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The souvenir Aussies most want from a trip

The souvenir Aussies most want from a trip TripAdvisor reveals travellers’ favourite experiences for 2019 


We may be known for being seekers of flop and drop holidays, but when it comes to experiences, Australian travellers want one thing more than anything else: a new skill. 


According to TripAdvisor’s 2019 Experiences Trends Report, interest in ‘classes and workshops’ grew faster than almost anything else, with bookings for these experiences growing by 80%. 


Cooking classes abroad are growing in popularity


Only bookings for ‘family-friendly’ activities grew more quickly, increasing by a whopping 106%. 


The next fastest growing experiences sought out last year on TripAdvisor were ‘shore excursions’ (+38%), ‘wellness experiences’ (+34%) and ‘Cultural and themed experiences’ (+26%).  


"Immersive experiences are officially the new travel souvenir," TripAdvisor spokesperson Janice Lee Fang said. 


"Our data shows Australian travellers increasingly want more from their holidays than just photographs of iconic sites and landmarks - instead, there's a growing appetite for activities that will lead to unforgettable memories. 


“Whether it's a pottery class in Siem Reap or having breakfast with Orangutans at the Singapore Zoo, Aussie travellers are looking to live, breathe and experience everything a place has to offer.”


TripAdvisor also revealed the top five countries and destinations for each experience booked on the website (based on year-on-year growth), with Paris (France) ruling family-friendly activities (+835%), Kyoto (Japan) classes and workshops (+266%) and Reykjavik (Iceland) wellness experiences (+637%). 


The most booked experiences on TripAdvisor in 2018 by Aussie travellers were:

  • Faster Than Skip-the-Line: Vatican, Sistine Chapel and St. Peter's Basilica Tour, Rome, Italy
  • Mt Fuji, Lake Ashi and Bullet Train Day Trip from Tokyo, Tokyo, Japan
  • Moulin Rouge Show Paris, Paris, France


The fastest-growing types of experiences globally:

  1. Family-friendly (+204%)
  2. Classes and workshops (+90%)
  3. Wellness experiences (+69%)
  4. Cultural and themed experiences (+65%)
  5. Outdoor activities (+56%)
  6. Water sports (+47%)
  7. Food and wine experiences (+47%)
  8. Private and customised tours (+46%)
  9. Sightseeing tickets and passes (+45%)
  10. 10.Cruises and sailing experiences (+44%)


What travel experiences are you looking for most this year?

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Written by: Mark Harada
Published: 20 February 2019

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