Where did you travel within Australia last year? If the results of a new study by booking.com are anything to go by, chances are you holidayed close to home.
Analyzing booking data throughout 2018, the study found that Aussie travellers across every state were most likely to travel to their own capital city for a holiday when travelling domestically, with the exception of ACT and Tasmanian residents who preferred Sydney and Melbourne respectively (but would any territorians travel to Canberra for a holiday?).
When it comes to the fastest growing domestic destinations overall, Queensland’s Mackay, Rockhampton and Airline Beach finished in the top three spots.
Internationally, South East Asia continues to rule the roost, with four out of the top ten most booked destinations, and the top spot, all within the region.
According to the study, Singapore was deemed the most popular overseas destination for Aussies, pipping London for the top spot for the second year in a row.
Tokyo displaced Auckland as the third most popular international destination, while Seminyak (Bali) rounded out the top five spots.
booking.com Australia area manager Luke Wilson said 2018 had been an “interesting year for travel as we saw holidaymakers re-visit their favourite places both domestically and further afield”.
“The adventurous nature of New Zealand also lured in more Australian travellers so we’re seeing a shift in the kind of holidays people are looking for. There is also a shift in the kind of accommodation people desire to suit their travel choices,” said Wilson, who pointed to holiday rentals and unique stays as fast rising accommodation options.
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