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Tourism Australia boss resigns

Search is on for next leader of TA

After fives years at the helm of Tourism Australia, managing director John O’Sullivan has announced his resignation.


Tourism Australia MD since March 2014, Mr O’Sullivan will depart the organisation in June, when he will take up a new role as CEO and executive director at Experience Co.


Tourism Australia MD John O’ Sullivan


“I’ve had five terrific years at Tourism Australia, leading an incredibly talented team who do such a wonderful job promoting Australia to the world,” he said. 


“It’s with mixed emotions that I now move on, but I feel I’m leaving the organisation in a really good position. Australian tourism is performing well, with international arrivals and spending both at record levels.


“Our Tourism 2020 journey is nearly complete, with the $115 billion target set back in 2009 already achieved, and I firmly believe Tourism Australia is driving the right strategy to take the industry to new levels. 


“I’ve always felt that the role of Tourism Australia is to provide a platform for our industry to better tell its stories. Through our campaigns and our other activities, I think we’re doing that better than ever.”


Tourism Australia Executive General Manager International, Phillipa Harrison, will act as interim managing director until a permanent replacement is found.


“Tourism Australia and the Australian tourism industry have gone from strength to strength under John’s stewardship,” Tourism Australia Chairman Bob East said.


“From the beginning, John has set a clear direction for Tourism Australia – value over volume - and has systematically set about executing that strategy. 


“Targeting high yielding travellers who stay longer, do more and spend more when they come Down Under has become a mantra for the tourism industry, helping deliver record spending and tangible results for thousands of Australian tourism businesses.”


Tourism Australia has also announced the promotion of Susan Coghill to the role of Chief Marketing Officer.


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Written by: Mark Harada
Published: 8 May 2019

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