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Tourism NZ unveils trade marketing hub


100% Pure New Zealand Marketing Hub now available to Australian agents

Tourism New Zealand is making it easier than ever for Australian travel agents to keep New Zealand top of mind and effortlessly sell the destination.

 

Launching today, the 100% Pure New Zealand Marketing Hub boasts a wealth of professionally designed and customisable marketing tools created to empower travel agents and convert sales.

 

 

The free marketing tools include videos, email templates, sharable Facebook posts, Zoom backgrounds, sales flyers, images and more. Advisers will be able to customise many of the assets with their own sales message, logo and contact information.

 

“Last year Australians made up over 40% of international arrivals to New Zealand. Australia’s close relationship with New Zealand makes it a key market to keep preference high,” says Sandra Etter Head of Trade Tourism New Zealand - Australia.

 

“Despite the changes in travel, consideration remains high with 70% of active considerers fully supportive of a trans-Tasman bubble.” 

 

“We’ve developed this new self-service Marketing Hub for the travel industry to arm them with the right tools to masterfully engage their customers. Now more than ever it’s important to support travel agents with around 48% of bookings made through traditional channels.”

 

The hub features 100% Pure New Zealand assets and marketing campaigns including the current “Messages from New Zealand”, and as requested by advisers, themed travel experiences encompassing luxury, food & wine, wildlife, adventure, Maori culture, great outdoors, family and multi-gen travel, winter and ski, road trips and more.

 

Just a click away, the Trade Marketing Hub is now available to agents in Australia.

 

An online introduction will be held on Thursday 11 February at 11am AEDT. To learn more about the webinar and stay up to date with Trade news register HERE.

 

Qualified agents are also invited to visit the Australian community Facebook page.

 

Image Tourism New Zealand

 

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Published: 1 February 2021


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