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Travelport reveals first end-to-end rebrand, new identity


All assets featuring new branding due in the coming months

Marking the company’s first ever end-to-end rebrand, Travelport has unveiled its new visual identity and branding. 

 

Travelport CEO Greg Webb says the travel retail platform had “transformed” in the lead-up to the rollout of its next-generation platform. 

 

 

“We are now fully focused on what we do best – connecting buyers and sellers that share our passion for delivering exceptional travel experiences,” Mr Webb remarked. 

 

“We are also embracing our strengths – our agility, our independence and our ability to make the bold long-term decisions needed to simplify travel’s complex ecosystem.” 

 

“Our new brand reflects all this – who we’ve become, through our investments in the right people, products and technology and our vision for the future, as we get ready for a year of significant advances for Travelport.” 

 

“We’re proud to show it to the world today and are looking forward to following it up very soon with the launch our next-generation platform, which will change the game in travel retailing.”            

 

Overseen by Webb and chief marketing officer Jen Catto, the rebrand can be seen on the Travelport website and social media channels. 

 

All assets featuring the new branding, including products and office spaces, will be completed in the coming months. 

 

“This is a holistic rebrand,” Ms Catto said. 

 

“While we’ve kept the essence of what makes Travelport great, we’ve refined our vision, what we stand for, how we act, how we look and how we market our business. 

 

“Most importantly, this is a new promise we’re making to our customers; we’ll work harder for you than anyone else to build a better, simpler and smarter future for travel retailing.” 

   

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Written by: Traveltalk
Published: 24 February 2021


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