Subscribe to Win! investing in easing parental burdens for loyal employees

The online travel giant is working to improve employee satisfaction, reward loyalty and promote working families. is investing to help working mothers with an annual cash bonus.

Online travel agent is easing cost-of-living concerns and rewarding loyal employees for their service during parental leave periods by launching a new childcare subsidy benefit.

The Shanghai-based company will pay RMB10,000 (AU$2,072) as an annual cash bonus to employees worldwide who have been with the company for three years or more, from the child’s first birthday until it reaches the age of five. will invest RMB 1 billion in the program, which is designed to promote family planning and support working families. In recent years, the company has also introduced hybrid working policies and additional leave opportunities for women pursuing assisted reproductive services.

The company’s policies are aimed at improving employee satisfaction, contributing to family care and promoting work-life balance. Executive Chairman James Liang said employees are the greatest asset to the company and the company was committed to creating a more supportive working environment for them.

“Through the introduction of this new childcare benefit, we aim to provide financial support that will encourage our employees to start or grow their families without compromising on their professional goals and achievements,” Liang said.

“At Group, building an inclusive and supportive workplace is always a top priority. This childcare subsidy is a further commitment towards the goal, empowering our employees to balance their family and professional lives.”

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Written by: Matt Lennon
Published: 3 July 2023

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