United Airlines is continuing its quest to educate travellers about the benefits of offsetting carbon emissions from flying, recruiting lovable trash can dweller Oscar the Grouch as its Chief Trash Officer.
The famous Sesame Street star will appear in a variety of video, digital, social and outdoor videos and content promoting the future uptake of Sustainable Aviation Fuel and the value of United’s investment into cleaner aviation.
Content will see Oscar on his first day in his new role, starring alongside real United Airlines employees sorting through trash to find potential fuel sources.
Bite-size entertaining videos will also appear through United’s social channels along with Instagram features, Twitter threads and various other media.
Oscar’s work will also be seen in United’s onboard magazine, Hemisphere, breaking down the complicated elements of sustainable fuel in an easy-to-understand way.
United has committed itself to a net-zero future by 2050 whereby it aims to reduce its greenhouse gas emissions to zero. Travellers will now be able to see their personal emission contribution through United’s app and website when they fly.
Development and testing of Sustainable Aviation Fuel continues in various forms around the world and is largely made from used cooking oil and agricultural waste, with studies ongoing into how household and forest waste can be turned into jet fuel.
The airline will encourage passengers to offset this and contribute to a cleaner future through the UAV Sustainable Flight Fund, which supports start-up businesses focused on research and production of greener aviation power sources.
"Every airline burns jet fuel to run their business, but no airline will solve climate change on its own,” said United Airlines Chief Communications Officer, Josh Earnest.
“So United has enlisted Oscar to help us educate the traveling public of all ages about SAF and rally them to the cause of fighting climate change. From banana peels to fryer grease, Oscar is uniquely qualified to help us explain why trash could be the treasure that fuels the jets of the future."
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