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US destinations send a ‘Happy Thanksgiving’ to the travel trade


Perhaps best known as an American holiday, the annual Thanksgiving tradition extends each year to the Australian travel trade.

USA partners gathered with Gate 7 at one of two Thanksgiving events this week.

Dating back to the days of the Plymouth pilgrims in the early 1600s, who gathered to give thanks for a bountiful crop in their ‘new world’ of what is today the United States of America, the spirit of Thanksgiving stands strong today.

As American families gather to appreciate their particular lot in life, thanks to Visit USA and Brand USA, this tradition now extends around the world.

And so it was this week that Brand USA, Visit USA and a range of partners yesterday invited the travel industry to come together to appreciate the restorative year that has been and the promise of strong years to come.

Meeting over breakfast at Wahlburgers in Circular Quay, the thanksgiving celebrations then continued over lunch at Misfits in Redfern with good food, fruitful partnerships and a sense of camaraderie as the spirit of travel continues to fire back to life.

Whether it was mimosas, hotcakes and pumpkin pie in the morning or turkey for lunch, the mood at the events was joyous and full of optimism.

Among those giving thanks at the two events were San Francisco Travel Association, North Lake Tahoe, Lake Tahoe Visitors Authority, Travel South USA, Visit Greater Palm Springs, West Hollywood Travel + Tourism Board, Mammoth Lakes Tourism, Sonoma County Tourism, Yosemite-Mariposa County Tourism Bureau, Virginia Tourism along with Brand USA and Visit USA.

Visit USA Australia President, Caroline Davidson, said the annual tradition was a chance for the trade to reflect on the year that has been and the dedication of all involved in rebuilding this great sector.

“The support, passion and perseverance shown across the travel industry has been incredibly reassuring and encouraging,” Davidson said.

“Visit USA is grateful to be a part of such a resilient and passionate community of people and businesses.”

Gate 7 Managing Director Jo Palmer paid tribute to the ‘family’ that is the Australian travel industry.

“For everyone in the travel industry, 2022 has been about rebuilding and getting re-established, with lots of colourful twists and turns before.

“Never before have we been so dependent on your good humour, your goodwill and your camaraderie.”

 


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Written by: Matt Lennon
Published: 25 November 2022

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