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Vanuatu Tourism launches new Australian campaign

New campaign inspires Aussies to put Vanuatu at the top of their 2021 travel bucket list

Vanuatu Tourism Office (VTO) has launched a new campaign targeting Australian travellers. Running for six weeks, the initiative is designed to inspire and motivate anyone eagerly dusting off their passport to put Vanuatu at the top of their travel bucket list once international travel restrictions are lifted, by showcasing 10 great reasons to answer the call of Vanuatu in 2021.


Santo - Jordan River canyon


Spanning YouTube, Facebook and Instagram, the campaign highlights Vanuatu’s natural beauty, ancient cultures and traditions and the relaxed Ni-Vanuatu way of life, as well as the range of extraordinary experiences available in Vanuatu, like hiking active volcanos and diving World War II shipwrecks. 


To launch the campaign, VTO published an open letter inviting Aussies back with welcome arms when international travel is deemed safe for all parties. The letter begins:


“We’ve all missed sharing good times with friends and family. Nothing makes us happier than sharing our beautiful country with friends. So please keep us on your list when international travel is deemed safe for both you and us. We know a thing or two about how to let your hair down and throw yourself headlong in to the moment – something we are all longing to do.”


Maewo Talise village


For consumers looking for more information, the campaign landing page ( includes links to itineraries, guides and deals to help Aussies plan their dream holiday in Vanuatu.


“As we move into 2021, people are beginning to feel more optimistic about the future of travel and starting to plan their first holiday abroad,” said Ms Adela Issachar Aru, CEO, Vanuatu Tourism Office. 


“Researching and planning will take on a different form this year as plans will need to be flexible, but we hope this campaign will keep Vanuatu on people’s holiday shopping list.


“There are thousands of great reasons to visit Vanuatu, and as we look positively to the new year, we’ve homed in on ten reasons that will resonate with everyone and provided lots of additional information and special deals to help make people’s 2021 travel plans a reality,” she finished.


Mt Gharat Volcano hike


A short flight from Australia’s east coast, Vanuatu offers something for everyone – whether it’s a romantic retreat, an adrenaline packed adventure or simply an idyllic location to relax and unwind, there’s a plethora of incredible experiences awaiting travellers, dotted throughout the country’s 83 spectacular islands.


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Published: 23 January 2021

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