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WA announces $185m campaign to reconnect with tourists

The McGowan Government has unveiled a new $185 million Reconnect WA package to safely re-engage with the world once Western Australia transitions its border controls.


The aim of the package is to ensure businesses and industries have the “competitive edge” when WA welcomes back vaccinated travellers from overseas and jurisdictions with COVID-19.




As detailed in the Safe Transition Plan released last month, WA will further ease its border controls in line with reaching a 90 per cent double dose vaccination rate, expected in late January/early February.


A $65 million aviation fund is a key feature of the strategy, which will go towards re-establishing international and interstate flight routes that were disrupted by the pandemic, as well as targeting new routes including Germany, India, China and Vietnam.


The fund includes $25 million from the existing Aviation Recovery Fund and $10 million for intrastate aviation to ensure tourists travelling to WA can experience our incredible regions.


The State Government will partner with Perth Airport, who will also make a funding contribution to secure more flights.


The McGowan Government will also invest heavily in a new targeted $65 million marketing campaign to promote WA as safe and full of opportunity for tourists, skilled workers and international students.


The package comes on top of $80 million in existing destination marketing and destination activities already being delivered by Tourism WA in 2021-22 and 2022-23.


Incentives will also be offered to tourists, international students and workers in order to successfully compete with other global jurisdictions. This will include expanding the successful Stay and Play campaign, which offers discounts for those who stay in participating hotels, as well as vouchers for tours and experiences.


“Our management of the pandemic has been vindicated on health, social and economic grounds, and therefore the time has now come to look forward and plan for an exciting future,” Premier Mark McGowan said.


“We will announce a date when our borders will transition very soon.”


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Published: 1 December 2021

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