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What are the world’s best and worst tourist attractions in 2023?

Finding things to see and do is a major part of any holiday, and a new study has ranked what’s worth your time and what to avoid.

A new study into the world's best tourist attractions has been compiled.

Hungary’s stunning Parliament Building in Budapest has been crowned as the World’s Best Tourist Attraction, according to a new study by global luggage storage firm, Stasher.  

The imposing and impressive Danube-adjacent structure is more than 100 years old and retains the title of the largest building in the entire country.

The study of specific tourist attractions around the world was compiled using review data from a variety of sources, with a score out of ten applied using minimum-maximum normalisation.

The colossal Parliament Building in Budapest topped the chart.

Review sources used to compile the results come from TripAdvisor and Google along with calculations using accommodation proximity, distance to the nearest airport, overall tourist safety and even TikTok engagement levels.

Using this methodology, Hungary’s Parliament Building received a score of 7.34 out of 10 based on an overall 93.4% approval rating by tourists on TripAdvisor and a 4.8/5 on Google.

Following closely behind was Disneyland Paris, which scored 7.17 out of 10. The resort outside of Paris recently celebrated its 30th anniversary and has welcomed nearly 10 million visitors prior to the pandemic in 2020.

The Museum of New Zealand ranked in ninth place.

Completing the podium was Iceland’s Blue Lagoon which received a score of 7.15, backed by strong reviews on its so-called healing powers, which draw visitors from around the world to swim in its silica-rich blue water.

Iceland was also voted as one of the world’s safest destinations, with a Global Peace Index score of 1.1/5 (the lower the score in this metric, the safer a place is).

The top five was rounded out by Plaza de España in Seville, Spain (7.13/10) and Angkor Wat in Siem Reap, Cambodia (7.04/10).

At the other end of the scale sees Los Angeles’ Hollywood Walk of Fame claiming the inglorious title of last place in the Top 99 ranking for the second straight year.

Sorry L.A! Tourists didn't much care for the Hollywood Walk of Fame...

The strip paying homage to the stars of stage, screen and sound received a score of 3.42/10 with visitor reviews labelling the attraction as “dirty”, “feeling like they’re in a tourist trap”, “unsafe” and “overcrowded”.

Faring little better is Istanbul’s Grand Bazaar, one of the world’s oldest shopping centres with a score of 3.48/10, largely let down by a Global Peace Index score of 2.8/5 and a 45-kilometre drive to the airport.

India’s Taj Mahal was the third-least. While impressive as a standalone attraction, the poor score was reflected in the methodology by the distance to an airport, with tourists faced with a 219-kilometre drive.

The Sydney Opera House was Australia's only entry in the Stasher study.

Australia has one entry in the list, with the Sydney Opera House scoring an impressive 6.67/10, placing it 17th in the list, either side of Europa Park in Germany and the Efterling theme park in the Netherlands.

In terms of Australia’s friendly rivalry with New Zealand, unfortunately the Kiwis enjoy the local spoils in this study, with the Museum of New Zealand in Wellington finishing in ninth place with a score of 6.9/10.

Stasher Co-Founder, Jacob Wedderburn-Day, said he hopes the company’s research encourages people to combine popular attractions with those that aren’t so widely shared.

“The diversity of attractions in the top ten shows historical sites, natural wonders, religious temples, and amusement parks all make for great tourist destinations,” Wedderburn-Day said.

“While reviews are a good indicator of whether an attraction is worth visiting or not, there are many other factors that can influence tourists’ experiences which our study has taken into account.”

Click here to see the full list from Stasher.


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Written by: Matt Lennon
Published: 15 March 2023

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