Travel agent employers have been told to distinguish themselves from their competitors to reel in and retain the best talent in the industry.
In its newly released Travel Salary Guide, travel recruitment firm TMS Talent says that employers paying salaries at the lower end of the market in particular, “will need to differentiate their Employee Value Proposition (EVP) by offering flexibility, learning and development and/or other incentives”.
Business owners should also consider “moderate increases in base salaries and inclusion of other benefits that will attract and retain quality staff”.
Additionally, TMS Talent State Manager NSW and Queensland, Ed Hewitt, says that travel employers “can differentiate their offering by highlighting their commission and incentive structures”, while “employers offering salaries at the lower end of the market need to provide development plans and opportunity for progression long term upfront if they want to secure the best people”.
Mr Hewitt says that in NSW, the fastest filled roles all offer salaries beginning with a six.
“The majority of travel consultants are looking for a $60K + role and in a candidate short market this is achievable, with some employers happy to offer this to job seekers with as little as two years’ experience,” he remarks.
Building longevity among millennial employees is another issue facing many travel employers.
“The perception is that millennials switch frequently, the truth is that they are finding roles paying what they are asking for,” Hewitt says.
TMS Talent Recruitment Team Manager Victoria Adrian Boccia, says that employers in his state are taking an “out of the box approach to salary packaging”, as well as unique angles on flexible working to attract new talent into their businesses.
Mr Boccia flagged the rise of mobile travel agents and increased competition among brands to secure top talent as trends dominating in Victoria.
“Incentives, attractive commission schemes and access to the best pricing and products continue to lure agents away from bricks and mortar retail travel stores,” he says.
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