Aussies from across the nation have taken to the country’s largest-ever online travel poll to vote for what they believe are the greatest landmarks across the country, and with more than 68,400 votes gathered nationwide across three months, the official ‘7 Wonders of Australia’ have been revealed.
Led by Experience Oz, the ‘7 Wonders of Australia’ campaign asked Australians of voting age to select from a shortlist of 50 iconic Australian natural sites, landmarks and architectural icons submitted by state and regional tourism organisations from across the country.
The Great Barrier Reef in Queensland, Uluru in the Northern Territory, the 12 Apostles in Victoria, Horizontal Falls in Western Australia, the Australian War Memorial in Australian Capital Territory, the Sydney Opera House in New South Wales and Cradle Mountain in Tasmania have been named the ‘7 Wonders of Australia’ based on a range of predetermined criteria.
Aiming to encourage Australians to visit iconic local sites and bolster domestic tourism, the campaign turned to crowdsourcing as a fair means of developing a consensus of the country’s most valuable tourism assets.
The ‘7 Wonders of Australia’ are based on a comprehensive criterion, which considered the level of recognition, natural, architectural or cultural value, desirability and aspiration, rarity and uniqueness and tourism value of the Wonder.
Experience Oz Marketing Manager Matt Hobbs said the three-month campaign was designed to encourage domestic visitation versus traveling to destinations in South-East Asia for holidays, encourage debate and provide the fairest possible perspective on such a list of sites while also showcasing Australia’s wonders to the rest of the world.
“We've spent the last several months touring the country and visiting some of Australia's most incredible sites – it's a pleasure to now be able to officially announce ‘The 7 Wonders of Australia’ as voted by the public. It's also been a humbling reminder of just how lucky we are to reside in such as special and diverse country for travel,” Mr Hobbs said.
“The response from people across the country has been great considering your average political poll caps out at a couple of thousand – to receive nearly 70,000 votes was a wonderful sign of how passionate Aussies are about our country and its buildings and landscapes. We believe the campaign has started important discussions around experiencing Australia’s backyard and not taking for granted the beauty this country has to offer.
“It's our hope that instead of looking to the likes of Bali or Thailand for their next getaway, Aussies may take this as inspiration to explore the best of their own or neighbouring state instead.”
Narrowly missing out on the Top 7 title were the likes of QLD's Whitehaven Beach, the NT's Kakadu National Park, WA's Ningaloo Reef and NSW's Lord Howe Island, among 13 others in the Top 20 Finalists. South Australia was the only state that was not featured within the list, with its top contenders - Lake Eyre and Wilpena Pound – outside the top seven.
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