The concept is nothing new. Travellers have long sought to, if not recreate a classic film, at least visit the movie’s setting.
It’s even been done with horror films such as The Shining, which brought tourism to the Stanley Hotel in Colorado (the inspiration for the novel behind the film) and the Timberline Lodge in Oregon (the setting of the film).
Visitors to Washington DC often seek out the home and stairwell filmed in The Exorcist, while tourists can still see the Long Island, NY colonial house used in The Amityville Horror.
But this concept could be taken to an entirely new level in Australia’s very own backyard, with the recent release of Wolf Creek 2.
In a highly satirical (and amusing) letter to Tourism Australia in the ABC’s The Drum, a writer calls on the peak body to use the new film to exploit “the touristic possibilities of fear-based marketing to generate unique experiences”.
“We need to give tourists the "full experience". Once they arrive, following the obligatory back-to-back screening of Wolf Creek 1 and 2 on the plane, they should be given the deluxe treatment,” the article reads, sarcastically.
“Tourism Australia employees should be deployed to accost all new arrivals, and where possible befriend them and suggest journeys to out of the way places.”
The original Wolf Creek inspired a spike in tourism revenue from adventurous overseas travellers, and the writer suggests the sequel may do likewise, making “Australia a mecca for the murder-seeking international jetsetter”.
“Australia needs to send the message to the rest of the world that Mick Taylor is the quintessential Aussie bloke: resourceful, innovative, and with a lust for the blood of innocent young people that cannot be sated.”
Quite the opposite of loveable larrikin, Mick Dundee. But arguably equally alluring.
According to an article in the ABC’s Bush Telegraph, international tourists are still flocking to the remote Wolfe Creek Crater in Western Australia because of its association with the first film.
“People now know the name, and where they might not know the name Halls Creek or Kimberley many are coming and saying where's this Wolf Creek?” local tourism manager Chris Telenta said.
“The younger people, they're the ones coming in and saying, ‘I've heard about the movie and I'm a bit scared’. They're very tentative but they're excited. They want to go out there and they want to stay the night.”
Mr Telenta says his dream is to have actor John Jarratt, who plays Mick in the film, visit the town.
“I see it as a horror comedy and I play on that. I've even got t-shirts I sell called ‘I survived Wolfe Creek Crater’.”
Have you, or would you ever visit the setting of a horror film?
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