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23k reasons why you’ll want to book the middle seat


Who wilfully chooses a middle seat when they fly? According to a Virgin Australia survey less than one per cent. 

 

Virgin data revealed that 62 per cent of Velocity Frequent Flyer members who nominated their seat preference favoured the aisle, 35 per cent the window. The remaining three per cent who said they were fine with any seat, were probably NOT hoping for the middle. 

 

Virgin Australia Group CEO Jayne Hrdlicka in the least popular seat on a plane.

 

But Virgin Australia wants to change the way we travel and ‘Bring on Wonderful’ as part of a new campaign. So today it launched the Middle Seat Lottery, turning Virgin Australia middle seats into wonderful lottery tickets.

 

From today, the middle seat, which has always struggled for popularity, will be transformed into the luckiest seat on the plane with more than $230,000 worth of prizes up for grabs throughout the competition, for guests who either select or who are assigned a middle seat when flying with Virgin Australia until Sunday 23 April 2023.

 

Prizes up-for-grabs include: 

  • Platinum Velocity Frequent Flyer Status plus one million Points.
  • A cruise in the Caribbean with Virgin Voyages, including return Premium Economy flights to the USA with United Airlines.
  • Flights and tickets to your AFL team’s away games in 2023.
  • Flights to Melbourne plus entry to the AFL ‘Before the Bounce’ pre-game lunch, AFL Grand Final seats, a pre-game boundary line experience, merchandise and entry to the AFL Grand Final after party.
  • A helicopter pub crawl extravaganza, including return flights to Darwin.
  • Cairns adventure package including accommodation, return flights, and a range of thrilling adventures - Bungy jumping, giant swinging, river rafting or tubing in the great Barron River.

 

To enter, you simply Open the Virgin Australia app and tap the Middle Seat Lottery tile to find your flight and enter your details. Entrants must enter the competition within 48 hours of their flight’s scheduled departure time.

 

Virgin Australia Group CEO Jayne Hrdlicka hands out prizes to the poor sods in the middle seat

 

To celebrate the launch of the Middle Seat Lottery, Virgin Australia Group CEO Jayne Hrdlicka surprised an entire flight of unsuspecting travellers flying on VA219 from Melbourne to Adelaide today, with each guest seated in a middle seat receiving a Virgin Voyages sailing valued at up to $5,999 USD. Virgin Australia ensured no one went home empty-handed, offering each aisle and window seat passenger 10,000 Velocity Points.

 

The Middle Seat Lottery is just one facet of Virgin Australia’s ‘Bring on Wonderful’ wonderful campaign which includes growing its fleet by over 60 per cent, hiring thousands of new team members, greater integration of Velocity Frequent Flyer into the airline, the launch of better value airfares in comparison to the airline’s nearest competitor enabled by substantial cost reduction across the airline, a commitment to target net zero carbon emissions by 2050, refreshed menus, partnerships with iconic Australian brands, resumption of international services, the launch of partnerships with world-leading airlines and more.

 

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“Virgin Australia is an airline that’s doing things differently and we are having a lot of fun coming up with exciting new innovations to make every part of the travel experience more wonderful,” Hrdlicka said. 

 

“We’ve only just touched the tip of the iceberg in what’s possible and there’s so much energy right across Virgin Australia to make sure we are doing our best to leave a positive difference every time our guests fly with us.

 

“Virgin Australia was born from innovation and this is just another chapter in our story,” she said.

 
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Published: 24 October 2022

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