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After two decades, Aer Lingus changes branding

New look part of overall growth plan

In a major overhaul, Aer Lingus has revealed its refreshed branding led by an updated logo and new aircraft livery. 


Marking the first time in more than 20 years Ireland’s flag carrier has updated its look, the new branding aims to reflect the carrier’s position as a modern Irish brand, and more importantly, supports its ambition to be the “leading value carrier across the North Atlantic”. 


Aer Lingus CEO Sean Doyle


The main features of the new logo are a tilt to the iconic shamrock to symbolise dynamism and speed, and heart-shaped leaves to reflect “the warmth and hospitality of the brand”. 


Along with the shamrock, the Aer Lingus logo font has been changed while aircraft livery will boast a new teal colour, which will be featured on its tail, engines and undercarriage for recognition from the ground. 


The body of the planes will be changed to white. In addition to the logo and livery changes, the airline has launched new website and app designs. 


On the fleet front, the Irish carrier aims to grow its North Atlantic inventory from 17 to 30 planes by 2023. Aer Lingus CEO Sean Doyle called the carrier “a modern Irish international success story”.     


“Aer Lingus has had exceptional success in recent years: adding new routes, new aircraft, new jobs and new opportunities for colleagues and guests alike,” he said. 


“The refreshed brand reflects an airline that connects those living in Montreal to Marseilles; in Berlin to Boston; as well as those living in Cork to Croatia. 


“The benefit for Ireland of being at the fulcrum of such connections is considerable and we in Aer Lingus are determined to realise this potential for Ireland.”


Mr Doyle added that new uniforms would be revealed later this year. 


The launch aircraft, an A330-300, was unveiled at Dublin Airport and will make its debut today (18 January) for flight EI105 from Dublin to New York’s John F. Kennedy International Airport.


What do you think of the new look?


Written by: Mark Harada
Published: 18 January 2019

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