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Air Canada launches new premium class product

What can Aussie travellers look forward to?

Canada-bound Australian flyers now have access to the new Air Canada Signature Service and its incorporated Air Canada Signature Class, which were rolled out overnight.


The new premium service replaces the carrier’s previous International Business Class and will feature on all its widebody aircraft including the Boeing 777 and Boeing 787 Dreamliners used on Australian routes.



Available to international travellers from today (Wednesday), the Signature Service promises to provide “an enhanced and seamless end-to-end travel experience for customers”, who will receive “priority service at every stage of the journey”.  


“Our new Air Canada Signature Service and Air Canada Signature Class brands reflect the ongoing refinements to our premium travel service,” Air Canada President of Passenger Airlines Benjamin Smith said.


“We know our premium customers travelling on longer flight itineraries place a high value on convenience and comfort when in airports or onboard an aircraft, and with Air Canada Signature Service we provide a level of service unsurpassed in North America on every widebody flight.


“They will enjoy added amenities throughout their journey, from curbside-to-curbside and at all points in between.”


The new service will also be available on select flights within North America from 1 June, and makes AC the first North American airline to feature lie-flat seats on transcontinental flights within Canada and to the US, including on overnight flights from the West Coast to Toronto. 


On the ground, features of the Air Canada Signature Service include airport concierge, express check-in, Canada Maple Leaf Lounge access and preferential boarding.


In the air, a variety of new amenities including enhanced menus, expanded wine selections, revamped amenity kits and mattress pads will be available.  


Updated food and beverage will be served on new restaurant style dishware and glassware, with Laurent-Perrier champagne and the new Air Canada Signature Cocktail offered on all routes.


Eligible customers will also have access to Toronto-Pearson Airport’s exclusive Air Canada Signature Suite, which features à la carte dining, Moet & Chandon champagne and premium cocktails served in an intimate, Canadian-themed setting.


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Written by: Mark Harada
Published: 18 April 2018

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