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Are flight subscriptions the future of travel?

Last week Alaska Airlines launched the first-ever flight subscription service in the US and it’s kind of genius.


It’s called Flight Pass and offers members up to 24 roundtrip flights a year to the most popular routes within California, as well as nonstop service from California airports to Reno, Phoenix and Las Vegas, for a fixed monthly rate. 



With annual plans starting at US$49 per month, this new way to fly allows travellers to lock in main cabin deals for a full year and rewards subscribers with lower than average fares on eligible flights.


Flight Pass subscribers can choose between two annual plans – based on the best value or most flexibility – that differ only in the length of the required advanced booking time. 


"Flight Pass will provide more options, value and care with every trip that our guests book, while also transforming the travel experience long-term," Neil Thwaites, regional vice president of California for Alaska Airlines said.


Other airlines have been experimenting with the subscription models and have reported success especially when it comes to building customer loyalty. 


But like any Groupon user will tell you, sometimes you just never redeem those vouchers...


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Published: 21 February 2022

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