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Are you the next face of Bonza?

Only local legends need apply.

Bonza today got one-step closer to going on sale with the launch of their search to find local ambassadors in its 17 destinations. The country’s only independent and low-cost airline is planning to crown one passionate local in each destination as the ‘Bonza Local Legend’.


The campaign aims to provide a platform for the airline to work with locals and tourism destination marketing organisations to support inbound tourism to their 17 destinations and 27 routes - 85% of which are not currently served by any airline and 96% of which are not currently served by a low-cost airline.



Locals are encouraged to upload a 30 second or less video to Facebook or Instagram to show fellow Aussies why they should visit on holiday. Legend status means free VIP flights on the first-ever Melbourne flight (with three other mates or family members). In addition, Bonza intends to work with the appointed legend to help put their hometown firmly on the map through a range of other engagements, help identify deserving members of the community to also be on the inaugural flight, join important taste testing of the all Aussie menu and road test the airline’s first ever uniform.


Speaking today, Carly Povey, Chief Commercial Officer at Bonza said: “We’re an airline for the many and not the few. That’s why we’re calling on locals to share their travel tips and in turn, help fellow Aussies explore their own backyard. If you’re a legend, larrikin, personality about town - come forward. We’re looking for big hearts, welcoming arms and people who aren’t shy to give it a go and promote their slice of Allstralia.”


“We are about creating new markets for Australia’s domestic tourism industry with a particular focus on regional locations. We’re an airline for teachers, tradies, kids and carers and we want to reflect that in the way we spotlight the many incredible destinations on our route map,” added Povey. 


Locals legends are encouraged to throw their hat in the ring by sharing a 30 second or less video to Facebook or Instagram tagging @FlyBonza with #BonzaLocalLegends.


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Published: 25 May 2022

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