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“Enough of the gimmicks”: QF slammed for $50 apology

In an email to Qantas Frequent Flyers, Qantas Group chief executive Alan Joyce acknowledged that while it was great to see people back on-board after so long on the ground, the return to flying hasn’t all gone smoothly.


“Over the past few months, too many of you have had flights delayed, flights cancelled and bags misplaced,” he said.  


“There are good reasons why, but when it comes to what you expect from Qantas, it’s not good enough.


“On behalf of the national carrier, I want to apologise and assure you that we’re working hard to get back to our best.”



Joyce thanked customers with status extensions for Frequent Flyers Silver and above, and other initiatives including thousands of Qantas Points and lounge passes. 


“All our Frequent Flyers in Australia and New Zealand will be offered $50 towards a return Qantas flight, which equates to many millions in discounts,” added Joyce.


But for some, this is a matter of too little, too late. 


“Australians see through this stunt,” Transport Workers Union (TWU) National Secretary Michael Kaine said.


“The thousands of passengers who’ve spent hours in call centre queues following cancelled flights, delays and lost luggage won’t want to waste more of their time attempting to cash in a voucher to buy themselves more of the same chaos.”


“Enough of the gimmicks.”


Kaine is calling for a new CEO “with the business acumen to bring back highly trained, experienced workers and treat them with respect”.

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Published: 22 August 2022

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