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Good leads the way with United

United Airlines have chosen Australia as the first international market to debut their new campaign Good Leads The Way.


Following the inaugural San Francisco to Brisbane flight this week, United Airlines now have up to 7x daily Australian flights across six routes. United now has far more Australian seats for sale than any previous season, directly helped by its partnership with Virgin Australia.



UNITED AIRLINES' US-Australian Routes:

Houston to Sydney: currently 3x weekly, rising to 1x daily

Los Angeles to Melbourne currently 3x weekly, rising to 1x daily

Los Angeles to Sydney 1 x daily

San Francisco to Brisbane 3x weekly

San Francisco to Melbourne 1x daily

San Francisco to Sydney 1x daily





At the campaign launch in Sydney, Marcel Fuchs, MD of International Sales highlighted the approach that United took to differentiate themselves coming out of the pandemic.


United remained committed to Australia throughout the pandemic. With only 10 international routes operating, one of these was to Sydney despite passenger caps meaning that sometimes they could only carry 7 passengers. Continuing to run this route despite the challenges helped keep the connection between the US and Australia.




During the pandemic, United established Aviate this is United’s flight academy training the new generation of pilots. It is committed to offering an opportunity to those who traditionally haven’t had access to become pilots, including women and people of colour.


Just this week United also launched Calibrate a similar program to train aircraft engineers.


The new ad campaign includes more than 150 different pieces of video, digital, social and out-of-home content, and features more than 6- real United employees, the most ever featured in a single United content series.


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Published: 4 November 2022

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