Anyone flying Hainan Airlines would be forgiven for thinking its new cabin crew uniforms had just stepped off a catwalk. That’s because they have.
The Chinese airline recently debuted its new uniforms at a tribute show for renowned designer Laurence Xu during Paris Couture Week Fall/Winter 2017.
The female uniforms feature a take on the formal Chinese Cheongsam dress, with a pattern of ‘auspicious clouds’ on an overlaid collar and a lower hem with a sea and mountain motif, drawing the comparison between an ascending Hainan plane and a mythical bird denoting strength called a roc.
Combining modern elements with classical ‘oriental’ designs, the outfit also completed with western-style draping for women and men.
The jackets and aprons continue the gray-coloured theme that has long marked the carrier’s cabin crew attire.
Together with Xu, Hainan went through over 1,000 design blueprints and more than 100 garment samples before settling on the final product.
“The cooperation between Hainan Airlines and Lawrence Xu is industry leading,” Hainan Airlines brand director Xu Fei said.
“We are not only creating a new uniform but also showing the internationalized image of our airline.
“Especially on international routes, we would like to let passengers know that China is modern and trendy.”
According to Bloomberg, Hainan, which is China’s largest civilian-run airline, aims to double its international services out of China’s second-tier cities.
The carrier’s Fortune Wings Club recently began loyalty co-operation with Virgin Australia’s Velocity program on flights between Australia and New Zealand and Greater China (mainland China, Hong Kong, Macau and Taiwan).