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QF unveils new ‘Qantas Channel’ for travel agents

New distribution model underlines commitment to trade

Promising travel agents access to the “widest range of Qantas fares, products and information” available, the flying kangaroo has revealed its newest distribution model, Qantas Channel. 


Effective 1 August 2019, Qantas Channel is part of an overall strategy to enhance Qantas booking systems, and aims to modernize the way agents book fares and deliver personalised experiences to flyers. 


Qantas Channel follows the recently launched Qantas Distribution Program (QDP), which works to maximise the benefits of IATA’s New Distribution Capability (NDC). 


Image Qantas Facebook


Content that is currently unavailable to traditional indirect booking systems, will be made available to agents who sign up to Qantas Channel. 


Global Distribution Systems (GDS) Sabre, Amadeus and Travelport have partnered with the carrier to deliver the channel to agents, while most key agency partners including Flight Centre, Helloworld, Corporate Travel Management, CT Connections, and Express Travel Group have signed up to the system. 


“We know our customers expect an increasingly personalised, flexible and seamless experience no matter how or where they make their booking, whether it’s directly with us or indirectly through a corporate travel manager, online agent, or their local travel agent,” Qantas chief customer officer Vanessa Hudson said.


“This is also great news for our Frequent Flyers who will receive greater reward and recognition, and can look forward to more ways to earn and use points when booking through travel agents in the future. 


“We’ve watched closely as airlines around the world have adopted new distribution models and based on what we’ve learned we’ve developed our model with the view that collaboration will deliver the best outcomes for our customers and partners.” 


Qantas has warned agencies who don’t register for the Qantas Channel that they may incur a channel fee, and lose access to the widest range of traditional fares made available on indirect channels.


Travel agents can find out more information on the Qantas Channel at  


In other news, Sabre has welcomed Qantas as the newest member of its Beyond NDC Program, after announcing a renewed, long-term deal with the airline.

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Written by: Mark Harada
Published: 8 February 2019

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