In the first study of its kind, the world’s strongest airport brands have been revealed.
While east Asian mega-hubs dominate the list - with ten of the top 16 airports - Asia’s best were bettered by the world’s most valuable airport brand, London Heathrow Airport.
With a brand value of US$919 million (AU$1.32 billion), Heathrow last year welcomed a record 80.1 million passengers.
The brand value index determines it rankings through metrics such as “service quality, customer reviews and ratings, airport capacity, number of destinations, investment and utilization to measure the value and strength of airport brands around the world”.
“A world class airport hub is one that can operate seamlessly with heavy volumes of passengers transiting, departing and arriving while also maintaining high service standards across its terminals, a superior customer service offering and a pleasant travel experience for customers,” said Savio D’Souza, Director of Aviation at Brand Finance, which released the report.
“The most valuable airport brands are those that manage to meet the demands of discerning business travellers and frequent fliers, as well as providing a comfortable and well-equipped environment to accommodate for a family embarking on their annual summer holidays.”
Overall brand value aside, where it finished in second position, Singapore Changi Airport was deemed the world’s strongest airport brand, a title determined by a “scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance”.
Among the world’s most valuable airport brands, Sydney Airport finished in a respectable 14th place, while it finished - even more impressively - as the eighth strongest airport brand.
You can view the whole index here.
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