Subscribe to Newsletter

The impossible burger and what it reveals about Air NZ

If it looks like beef, smells like beef and tastes like beef, it’s gotta be beef, right? Wrong. This is the Impossible Burger and it’s made of plants. And Air New Zealand is the first airline to serve it.



But vegetarian, schmegetarian. This is more than feeding hoards of travelling meat avoiders. This is about Air New Zealand and how serving a burger is indicative of its place at the top of the food chain. 


Airline of the Year for five consecutive years, Air New Zealand is clearly popular. It shook up the boring inflight safety video before others followed suit, introduced the Skycouch and now it’s serving a beefless beef burger.


A quick look at the airline’s Facebook page reveals comments praising Air New Zealand for it’s stance on sustainability and support for vegetarians. They also include comments like this one from an Aussie, “i have flown LA via NZ to home before and will do again for the Impossible Burger” or “Airline of choice from now on”. 


There’s clearly something in the air and Air New Zealand is ensuring it’s them.


Air New Zealand’s Inflight Customer Experience ManagerNiki Chave says the airline has been watching Impossible Foods for some time and has been impressed with the work it’s doing.


“Like Impossible Foods, we are committed to offering our customers a fresh and innovative approach to cuisine.  We’re incredibly excited about this partnership and the opportunity to offer our Business Premier customers travelling from Los Angeles to Auckland a delicious plant-based option that tastes just like the real deal.


“We’re confident vegetarians, flexitarians and dedicated meat lovers alike will enjoy the delicious taste of the Impossible Burger, but for those who want to stay with the tried and true it will sit alongside our regular selection of menu items prepared by our talented culinary team and consultant chefs.”


Impossible Foods CEO and Founder Dr. Patrick O. Brown says the company’s mission is to make the global food system more sustainable by making products that don’t compromise on sustainability, nutrition or taste.


“We launched with high-credibility, innovative chefs known for their delicious burgers, so it’s no coincidence our first airline partner has been named Airline of the Year for five straight years.


“The Impossible Burger is available in nearly 2,500 restaurants throughout the United States and now Air New Zealand will help us take the Impossible Burger to even greater heights.”


Air New Zealand will serve the Impossible Burger on flights NZ1 and NZ5 from Los Angeles to Auckland.


Written by: Gaya Avery
Published: 4 July 2018

comments powered by Disqus