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Virgin and Qantas among most attractive employers

Apple might be deemed the the nation’s top employer and technology the most attractive industry, but aviation is still up there, with Virgin Australia and Qantas ranking second and third most attractive employers in the country.



In research from recruitment company Randstad which ranked Australia’s most attractive employers according to some 10,000 Australian workers’ perceptions, aviation, which has come out on top for the last four years, was beaten to the post by the technology industry in 2018.


Randstad’s research also identified what job seekers and employees look for in an employer. While innovation is increasingly important to Aussies, work-life balance is the single most important reason for employees to choose their employer (54 per cent).


It is most highly valued by workers aged 25-44 (57 per cent) compared to their younger and older peers.Here, women (57 per cent) place more value than men on good work-life balance(51 per cent) in line with women constituting 68.6 per cent of all part-time employees.


“The 2018 Randstad Employer Brand Research confirms that workers aren’t solely focused on salary and long-term job security. It is the ability of companies to deliver a genuine, consistent and balanced experience that will prove to be the big winners in a competitive job market,” Frank Ribuot, CEO of Randstad Australia, New Zealand, South East Asia and India said.


Ribuot called on companies to take heed, “With 30 per cent of Australians planning to change roles within the next year,5 a markedly increased number from last year, we are calling on businesses to revitalise their employer value propositions. It is crucial that companies present a true image of who they are and commit to it. That is the secret to the success of Australia’s most attractive employers.”


Written by: Gaya Avery
Published: 15 May 2018

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