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Virgin answers QF with massive vax incentives

To thank Aussies vaccinated against COVID-19 and to encourage others to get vaccinated, Virgin Australia has today open its VA-X & Win competition.


The airline is offering over $150,000 in prizes, including a million Velocity Frequent Flyer Points, Business Class flights, Virgin Australia Lounge memberships and dozens of the airline’s popular pyjama sets.


Fully vaccinated Australians have until 31 December 2021 to enter the competition at


Winners will be notified by 13 January 2022. All winners will be required to provide proof of vaccination through an easy-to-use verification process. 


“We know how important it is to reach the vaccination thresholds as soon as possible, especially for those people living in New South Wales and Victoria, and we’re proud to play our part in adding to the benefits of getting vaccinated,” Virgin Australia Group CEO and Managing Director Jayne Hrdlicka said.


The airline has also opened a promotion today for vaccinated employees who get the jab before 15 November 2021. Incentives include a holiday to Hamilton Island, additional annual leave, Business Class flights and Lounge memberships.


A recent survey of Virgin Australia team members found that over 75 per cent of the frontline workforce have received at least one dose of a COVID-19 vaccine, with another 9 per cent registered for vaccination.


Virgin Australia is currently considering mandating vaccination of all staff. The airline will “shortly commence” consultations with staff and unions on the issue, and will reveal its decision next month.


Qantas last month announced it would reward all vaccinated Aussies with points, status credits or a $20 discount on Qantas or Jetstar flights as well as giving people a chance to win a year’s worth of free flights


VA-X & Win campaign unveiled

To coincide with the opening of the competition, Virgin Australia has released a new VA-X & Win marketing campaign, poking a bit of fun at the current constraints on the nation. 


The campaign shows two Virgin Australia passengers who are missing the special feeling that comes with flying so much so that they try to recreate the experience from the comfort of their own homes.


Using a makeshift airport travelator and a “Business Class” reclining chair to mimic the in-flight experience, the passengers find that nothing can replace the joy and excitement that comes with flying. Time quickly fast forwards to a world where borders have opened and the passengers are finally reunited with their old lives and the real Virgin Australia flying experience once again.


For more information, and to enter VA-X & Win, visit:

Image: supplied by Virgin Australia
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Published: 1 September 2021

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