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Who gains the most (and least) in QFF overhaul?


Qantas unveils biggest-ever revamp of Qantas Frequent Flyer program

Economy class passengers will be significantly better off, while those looking to use points to buy or upgrade to premium cabin seats will be slightly less happy after Qantas unveiled the biggest-ever overhaul of its Qantas Frequent Flyer (QFF) program. 

 

Image Qantas / Facebook

 

To be rolled out to members over the next 12 months, key changes will see the national carrier:    

  • Add more than 1 million extra reward seats annually
  • Cut carrier charges by up to 50% on international flights (saving on average $200 per return trip)
  • Reduce the points required for reward seats on all flights, including up to a 10% reduction in international economy Classic Rewards seats
  • Increase the points needed to upgrade seats (by 9%) or to acquire Classic Reward seats in premium cabins straight up (by 15%)  
  • Create a new tiered Points Club program for those who earn points mostly through on-the-ground purchases
  • Introduce an Australian-first Lifetime Platinum status for the airline’s most loyal flyers  

 

Qantas Group CEO Alan Joyce said the QFF scheme had “always been about rewarding customers for their loyalty”. 

 

“These changes are about making it easier for members to access those rewards and help to keep them highly engaged, which in turn is good news for our business as a whole,” Mr Joyce remarked, following the announcement of the $25 million upgrade investment. 

 

“We know the majority of our members want to use their points to take a dream trip overseas, so we are adding more reward seats including First, Business and Premium Economy, to places like London, Los Angeles, Tokyo and Singapore as well as slashing carrier charges.

 

“While the points required for business class seats on international and domestic flights will increase slightly, it is the first increase in 15 years and the product has improved a lot in that time.”

 

The decrease in cost of international economy reward seats is effective immediately, while the increases to premium cabins and upgrades will take effect from 18 September 2019. 

 

The QFF program now comprises almost 13 million members who can earn points with more than 300 airline and non-airline partners. 

 

What do think of the changes to the program?

 

 

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Written by: Mark Harada
Published: 21 June 2019


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