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Brochure Marketing Design Tips

Marketing Design Tips for Travel Agents

As a travel agent, your business relies on customers coming to your tourist office for booking over visiting websites. Nowadays, hotels and resorts are trying to increase direct bookings by offering incentives, which you can do too. However, it’s your marketing ideas that will allow you to bring your A-game.

And what better way to do this than by designing a brochure that speaks the language of vacationers and tourists!

Following are some marketing design tips for your travel brochure printing:

Target Your Audience

As a tourist agent, you probably have multiple packages that you offer to married couples, honeymooners, friends and other groups of people. So, when creating brochures, use different designs to cater to these people. For example, if families are your thing, include information on family-friendly activities and pictures that showcase these activities to entice your customers. For honeymooners, a list of the most romantic places to visit and restaurants that offer candlelight dinners will do the trick.

Use Images to Wow the Customers

Did you know that content that has less information and more colourful visuals gets 80% more views? This does not mean that you fill your brochure with images! You have to be smart about it. Here’s what you need to do:

  • Choose an image, which is relevant to your audience. For example, if you are promoting fine dining, you should get a couple eating and enjoying their meal
  • Use your best image front and centre that speaks to your audience
  • Coney the right emotions through facial expressions. For example, if a couple is on a roller coaster ride, they should be screaming with joy and a little bit of fear
  • Use the person’s visual in the image to direct readers to important information. This small detail gives your brochure an extra bit of oomph

Use Your Best Reviews

Your website must be full of good reviews that make browsers want to book through you. For those reading your brochure, why not entice them the same way! Brochure printing is also available in tri-fold, which gives you the perfect opportunity to add this information. Pick a two-liner review, increase its font and write it in the middle fold. You need to ensure this page does not have much information, is partially blank, and focuses on the review.

Use a Colour Scheme

Who is your brochure for? For example, if you’re targeting families with kids, you need to choose happy colours, such as pink, yellow, green, teal, and blue.

If the brochure is for adventurers, use rugged colours, such as brown, dark green and blue, and darker shades of peach. You can then use the colour wheel to find the complementary colours and incorporate them into the brochure using different shades and tints.

So, learned something new that you will be using in your next brochure? Try out these tips to make your brochure stand out in the crowd so that you can get new and repeat clients.

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Published: 4 October 2021

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