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Gen Y leading business travel’s ‘post-digital era’


Generations Y and Z are more often than not the faces of digitisation.

But recently released research reveals that millennial travellers in Asia-Pacific are driving business travel towards a post-digital era. 

 

The new research, which was published by travel technology company Travelport, suggests that this is due to a combination of an exceptionally high uptake of digital channels by Gen Y and mounting frustrations with existing offerings. 

 

 

According to the data, more millennial corporate travellers across APAC use mobile devices when researching (68%) and booking (67%) a trip than travellers in any other region worldwide.

 

More APAC road warriors are also turning to travel booking sites to help them discover “bleisure” experiences (45%) than their counterparts elsewhere.

 

One third (36%) of millennial business travellers in Asia-Pacific now claim they even use mobile devices to both book and pay for ‘every trip’. 

 

When it comes to pain points, more than half (53%) are left frustrated by lack of access to booking information on all of their mobile devices, while nearly half (45%) are annoyed at companies not using data to remember their preferences (45%) and not giving them the option of booking everything in one place (48%).  

 

“Millennial travelers in APAC are now heavily using digital channels in all stages of business travel,” Travelport Group Vice President and Managing Director of APAC Mark Meehan said. 

 

“This high use, however, is being matched by increasing frustrations with existing offerings, which indicates corporate travel in the region is on the verge of leaving the digital age and entering the post-digital era. 

 

“In this new era, sellers of corporate travel need to use digital channels to deliver value in more modern and sophisticated ways.” 

 

“This could be by solving more complex problems, enhancing personalization or more proactively meeting millennials’ needs for memorable bleisure experiences.”

 

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Written by: Mark Harada
Published: 6 April 2020


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