Sabre Corporation the leading software and technology provider that powers the global travel industry, has announced a set of strategic priorities that are expected to position the company to accelerate growth and create long term shareholder value.
As part of its vision to lead a new marketplace for personalized travel, Sabre detailed five strategic initiatives that are intended to increase the Company’s addressable market across its business, deliver revenue and market share growth, and improve the Company’s overall margin structure. Specifically, each priority seeks to:
- Improve Sabre’s technology capability by migrating the Company’s IT infrastructure to Google Cloud’s highly available and secure services with advanced support and greater flexibility
- Utilize Google’s data analytics tools to enable Sabre to enhance the capabilities of current and future products by providing insights to help improve operational efficiency and create and optimize travel options, with the goal of improving both loyalty and revenues for its customers
- Design a broader innovation framework with Google that seeks to leverage the talent and assets of both companies to imagine, develop and deploy future capabilities that will advance the travel ecosystem, benefiting all market participants.
“We are committed to helping our customers operate more efficiently, drive revenue and offer personalized traveler experiences that create greater loyalty," Sean Menke, Sabre’s President and CEO said.
"Over the last year, we continued to see shifts in the travel ecosystem resulting in the changing needs of our airline, hotel and agency customers."
"We are thinking critically about how the retailing, distribution and fulfillment of travel will continue to evolve over the next decade and how each of these elements will become even more interconnected and interdependent.”
Menke continued, “Building on the momentum we generated in 2019, we have committed $150 million in 2020 to support the five strategic priorities and better position Sabre for revenue and share growth going forward. These priorities are designed to significantly enhance our technology and product offerings, increase our addressable market and create meaningful opportunities for profitable growth.”
For the last three years, Sabre’s new leadership team has been driving transformational change and building a foundation to position the Company for future growth. The team has been primarily focused on three areas: the security, stability and health of its technology products and services; enhancing collaboration across the Company’s business segments to accelerate the creation of end-to-end solutions for its customers; and building a leadership team throughout the organization that will lead Sabre into the next phase of its journey to become the trusted technology partner of the travel industry.
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