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Survey suggests trust outweighs price

Book your travel with a Travel Counsellor and you’ll be better off – that’s the message behind Travel Counsellors’ new Trusted Travel Campaign.

Images courtesy Travel Counsellors

The aim of Travel Counsellors’ new marketing initiative is to demonstrate to consumers the benefits of booking with the company and comes off the back of recent survey, completed by 335 consumers in January 2016, which found trust ranks highest amongst travelers booking a holiday with an agent.


According to the research, over 90 per cent of respondents said they plan to holiday within the next 12 months however, 60 percent also admit that booking with someone they can trust is now the most important factor when making their travel plans. Only four per cent ranked getting the best price as most important when making travel decisions.


Furthermore, over 70 per cent of respondents said that first-hand knowledge and reviews on destinations and hotels is more influential than online ratings. The value of tailor-made holidays, 24-hour assistance and financial protection also ranked highly amongst those surveyed.


David Hughes, Managing Director of Travel Counsellors Australia, said that Travel Counsellors commitment to customer service is at the core of our Trusted Travel campaign.


“At Travel Counsellors, we focus on building strong relationships with our clients and ultimately, trust is the foundation of which great relationships are built upon.


“Our agents take the time to listen to their clients, so they truly understand what the client needs and can then match the best travel products to suit that need.


“Because our agents have the freedom to sell a wide range of top quality travel products, our clients end up receiving travel experiences that are tailored just to them. As a result of this superior quality of customer service that we deliver, Travel Counsellors agents have very high levels of repeat business and referral rates.”


Travel Counsellors aim to make ‘trust’ the entre of all their business dealings. The company offers the best possible protection for their customers’ money and a 24-7 duty office that utilizes its global presence in seven countries and time zones. This ensures customers are protected and supported around the clock.


The company has its own in0house review system with thousands of personal insights and reviews created directly from Travel Counsellors and their members, meaning clients often have access to impartial first-hand feedback about destinations and hotels.


And being an independent company means Travel Counsellors have access to thousands of suppliers and products globally – they’ve developed their own booking system (Phenix) that enables members to tailor-make trips for each customer at competitive prices.


“When you're a Travel Counsellor you aren't just another travel agent but a trusted provider of travel advice and services. I think this is the best way to operate a business, and our agents and clients think so too!” said Hughes.


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Written by: Jessica Zoiti
Published: 26 February 2016

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