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The benefits of “bleisure” travel

Travelling for work can be a tiring and stressful experience, especially if time is in short supply and schedules are booked with little downtime for staff.

It can be disheartening to fly to a conference on the other side of the world, yet see nothing more than an airport lounge, the inside of a taxi, the conference hall and a hotel room. Instead of being a perk of the job, travel becomes tiring, body-clock disrupting and inconvenient.



An increasing number of companies are formalising “bleisure” travel policies. Here’s why:


Millennials Are Embracing “Bleisure” Travel

A new generation of workers are transforming the way companies organise business travel, with an increasing numbers of business travellers who are keen to explore international destinations. This is creating a new demand to extend trips over weekends or days booked as holiday. But it’s not just millennials; a recent survey showed 60% of business travellers are more likely to take business trips today than they were five years ago.


Reduce Stress and Create Opportunities for Downtime

Travel can be tiring, especially to long-haul destinations and for frequent travellers.  By giving employees the opportunity – or encouragement – to combine business travel with leisure time helps to prevent burnout and reduce stress levels for travellers.


Deepen Client Relationships

Allowing travellers to spend more time in a destination where they are visiting clients gives your clients employees an opportunity to really explore and understand local customs, culture and sensitivities – and perhaps even language.  This, in turn, creates the conditions for improved insight and deeper client relationships.


Reduce Your Corporate Travel Expenditure

It can often be cost advantageous to book travel at weekends and off-peak hours rather than the peak travel rates that corporate travel normally incurs.  So, by offering employees some flexibility in how long they stay before and after their business commitments, your clients can save considerably on travel costs.


Enlightened “Bleisure” Travel Policies Attract the Best Talent

By formalising “bleisure” policies, you can enhance your client’s employee incentives policy and make their business more attractive to new recruits in order to attract the best talent.


Close Alignment with Travel Policies

If you work with your client to draw up achievable policies, everyone knows where they stand, they can advertise them to their staff and applicants, and you’ll be in a good position to confidently and accurately enforce the rules while helping your clients’ employees making the most of their travel itineraries.


As a Travel Counsellor, you’ll be fully equipped to provide both corporate and leisure travel, enabling you to not only help your clients give their employees the best of both worlds, but also provide you with the opportunity to expand your own business. To find out more, contact the Careers Team on 1300 889 123 or visit the Travel Counsellors website


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Published: 18 April 2018

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