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Travel Counsellors excells in the pursuit of happiness

It’s official. Travel Counsellors is the world’s leading travel company when it comes to customer satisfaction and loyalty, recently earning a Net Promotor Score (NPS) of 96 per cent.

The extremely high NPS score follows a nation-wide staff survey where Travel Counsellors were asked to rank their job satisfaction.


Travel Counsellors Geoff Ivin and Trish Hollis


Traditionally, job satisfaction rates tend to be low in retail travel agencies but it seems Travel Counsellors is bucking the trend by offering viable, sustainable employment options for experienced agents keen to work from home on their own travel business.


Apart from freedom and the flexibility, other key contributors to job satisfaction include having access to superior technology, receiving high levels of support, having the potential to earn more and having the flexibility to work from home, avoid commuting and foster a greater amount of work/life balance.


“I love being a Travel Counsellor because it gives me the perfect balance between my family and work life. I love being my own boss, working my own hours and being able to attend everything my kids have on. Its doesn’t even feel like work,” said Nadine of Palmyra in Western Australia.


Donna from Shell Cove in New South Wales added, “Although I am new to Travel Counsellors, I already love the support I receive from head office and the other Travel Counsellors. I also love that I can work from home. On a 40-degree day I was able to jump in the pool to cool off in my lunch break! How many companies afford you that luxury?”


Image courtesy of nenetus at


David Hughes, Managing Director of Travel Counsellors Australia, believes the support the company offers to its agents is a major contributor to their happiness.


“While I’m delighted, I’m not surprised at this high level of positive feedback from our team. At Travel Counsellors, we’ve created an exceptional environment for experienced travel agents to grow and thrive while running their own business in a structured, supported way.


“Travel Counsellors’ agents are empowered to take charge of their own business, so they have the freedom and flexibility to work the hours they want, selling a range of travel products in a way that suits them. It’s this unique approach that really gets the best out of each individual. We enable our agents to earn what they’re worth and cultivate a greater sense of work/life balance at the same time. This typically results in happy agents who love their job and is something I’m really proud of,” he commented.


The NPS is a widely-recognised system devised to measure the loyalty a consumer has to a particular brand or company. Not only a good tool to measure customer satisfaction, a high NPS is often a good marker for future growth and profitability.


Leading global brands such as Qantas, General Motors, Lego, Procter & Gamble Healthcare, Johnson & Johnson and KPMG all NPS to track customer loyalty and consider any rating above 50 per cent a favourable score. Travel Counsellors’ rating is one other brands covet and envy.


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Written by: Jessica Zoiti
Published: 3 March 2016

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