Tourism Authority of Thailand (Australia) hosted its annual “Amazing Thailand Roadshow” in Auckland, Perth, Melbourne and Sydney between 21st- 27th of May. The Roadshow showcased its ‘Discover Thainess’ campaign and highlighted Thailand’s cultural uniqueness as its main attraction to visit the country.
The Amazing Thailand Roadshow is hosted annually to provide a comfortable networking business environment for Australian tour agents and Thai tourism operators to discuss and establish business opportunities. In addition, it is an opportunity for Australian travel professionals to update their knowledge about new products and unseen destinations in Thailand.
This year, 25 Thai hotel and tourism operators alongside Thai Airways and Bangkok Airways joined the Auckland Roadshow, while across Australia there were over 50 Thai hotels and tourism operators from various parts of Thailand present at each city, from well known destinations such as Phuket, Koh Samui and Bangkok to upcoming destinations such as Khaolak and Hua Hin. In Australia, Thai Airways, Bangkok Airways, Malaysian Airlines, Air Asia and Royal Brunei airlines participated at Roadshow, each generously providing return airfares to the lucky prize draw winners.
The events in Auckland and Melbourne were presided by Mr Amnuay Thiamkeerakul, Executive Director of ASEAN, South Asia and South Pacific Regional Department of Tourism Authority of Thailand, who stated that in 2014, 835,000 Australians visited Thailand. Mr Thiamkeerakul also stated that with the new “Discover Thainess” campaign, TAT hopes to attract more tourists to discover Thailand’s unique food, culture and arts in an experiential way to explore Thailand’s hidden treasures. The event in Sydney was presided by Mr Theeratep Promvongsanon, Consul General.
The Roadshow was a grand success, with around 550 travel professionals joining the roadshow across the four cities. The Roadshow was filled with spectacular Thai dancing, relaxing Thai massages and amazing giveaways including return flights complete with accommodation packages.
The Amazing Thailand Roadshow is an annual event, held usually in May, for Australian travel professionals to network and update their knowledge on Thailand’s tourism.
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