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Agents get more tools to do their job in 2024

Education, training and events key for success

Travel agents are going to have even more weapons in their selling arsenal thanks to a new initiative announced this week.

Cruise Lines International Association (CLIA) will equip advisors for new success in 2024, putting education and events at the heart of its membership program for the year ahead.

Joel Katz, CLIA Managing Director in Australasia, said the association was aiming to build on record levels of travel agent training to help members keep pace with cruising’s global resurgence.

“Cruising is back, stronger than ever, and this has driven a huge increase in the number of travel agents completing their CLIA certification and other training options,” Mr Katz said.

“We want to build this further in 2024 through practical education, engaging events and other supporting benefits that will make CLIA agents the best-equipped cruise specialists in our region.”

Key benefits of CLIA membership in 2024 will include four frontline programs:

# The award-winning CLIA Professional Development Program – giving agents the knowledge needed to stand out as trusted travel advisors and the ability to gain important industry standing through CLIA Certification.

# The CLIA Events Program – uniting the CLIA community around inspirational event opportunities including the landmark Cruise360 Australasia conference, the popular CLIA Live training series in cities across the region and the Cruise Industry Awards for Australasia.

# The CLIA Members Hub – providing a one-stop shop for all online cruise training, insight and resources. The Members Hub is a gateway to cruising knowledge.

# The CLIA Australasia Travel Agent Rewards Program – providing an opportunity to earn bonus commissions or other rewards on cruise bookings. The rewards are worth more than $2,000 in combined indicative value, paid as extra commission, a rebate or a gift card.

The announcement comes as CLIA celebrates a record-breaking Cruise Month in October, which achieved more coverage in mainstream media and more attention via social media than ever before.

“Importantly, we put a spotlight on the value of booking through an expert CLIA travel agent,” added Mr Katz.

“As a result, visits to CLIA’s website surged by 162% during October, and more than 13,000 people used our search function to find a CLIA-certified agent in their local area.”




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Published: 2 November 2023

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