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What are the key features of California STAR?

Visit California will launch its new digital training platform with a 12 Days of Christmas campaign awarding more than $12,000 in prizes to Aussie agents who register in the lead up to December 25.



Launching this week, California STAR is the evolution of Visit California’s online training program, California Expert. The new comprehensive digital platform is designed to be an agent training tool, sales companion and online community.


California STAR will make its debut to the Australian travel trade via a ‘12 Days of Christmas’ campaign which incentivizes agents with more than $12,000 in prizes simply by signing up to the California STAR platform between 12 and 23 December 2016.


Visit California will reward agents who register during the ’12 Days of Christmas’ campaign period with awesome prizes, including Apple Watches, $250 Visa gift cards, Giant Inflatable Swans and round beach towels. Prizes will be given away every day for 12 days.


California STAR is a first-of-its-kind program in the Australian market, enabling mobile devices to become California sales and training portals which can be accessed online, offline, anytime, anywhere. Dynamic training modules will allow agents to tackle questions in the office, on their daily commute, while watching TV or sunning on the beach.


The free app will simplify the selling process, giving agents access to instant expertise, as well as timely and evergreen content. Videos, brochures, itineraries and more can be shared with just one tap.


Key features of California STAR include:

  • Mobile and desktop applications for both IOS and Android users
  • Shareable sales tools and inspiring content
  • Dynamic supplier directory
  • Opportunities to earn incentives and rewards


To sign up to become a California STAR, visit



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Published: 12 December 2016

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