Subscribe to Newsletter

Tokyo Tourism launches Tokyo Tourism Expert Program

Fantastic prizes, direct from Japan, are also up for grabs

Tokyo Tourism has launched a new online training program for the travel trade. The certificate program is designed to help agents get to know Japan’s amazing capital - and Tokyo is high up on the wish list of many Aussies for when borders reopen.  



Over the last 10 years, Australian visitor numbers to Japan have increased by more than 300%. The total number, as reported by JNTO, for 2019 calendar year, was a whopping 621,800 Australian arrivals, up 12.6% on 2018, with Tokyo the number one destination in Japan for Australian visitors.


It is no wonder that Tokyo is so popular; the city offers visitors a deeply cultural and enriching travel experience with contrasts of high-tech convenience and modernity. It is a safe destination with so many fascinating attractions, and wide appeal to all age groups, even recognised as a perfect place for a family holiday. With such an increase in interest from all over Australia Tokyo Tourism identified the need to offer online tools to assist the travel trade.  


Former long term Tokyo resident and Tokyo Tourism’s official representative in Australia, Alison Roberts-Brown, said: “We are really excited to be launching the Tokyo Expert Program. Whilst working with the trade over the last year we realised that we had to find a way to make this vast and exciting city less daunting. We wanted to build a tool kit to help the trade with practical knowledge about Tokyo’s neighbourhoods, information about the best ways to get around, and insider tips to get the most out of this incredible city. Whilst getting consultants to experience Tokyo firsthand is always the ideal, this certificate program offers clearly structured information that will familiarise them with Tokyo. We have even created a new series of maps and downloadable model itineraries to make things easier.”


The Tokyo Expert Program has already launched three modules and an additional three will launch in late January 2021. There are plenty of fantastic prizes to be won from high-tech through to traditional artisan crafted items direct from Tokyo. 


To register go to:


Prior to the global pandemic the January and February 2020 Australian visitor figures were strong, and it is anticipated that Japan will be one of the countries discussing the border reopening with Australia when it’s safe to do so. Safe, clean, quirky and kind Tokyo will be ready and waiting when international travel resumes.


Click here to read the latest issue of traveltalk Click here to read the latest issue of traveltalk
Published: 6 October 2020

comments powered by Disqus