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Tourism Fiji launches new agent training programme

Tourism Fiji today launches its new and reworked ‘Matai 2.0’ online agent training programme, which will provide travel agents across the globe with the opportunity to become a specialist for the destination.


The Matai relaunch is a great way for agents to reacquaint themselves with the destination following the reopening of Fiji’s international borders on 1 December 2021, after being closed for 20 months due to the global COVID-19 pandemic.



It’s an exciting opportunity for agents to enroll in a completely new program that is more interactive and visually stimulating, with a better user interface experience for enhanced functionality. There will be regularly added courses and modules that will give tips for selling Fiji, including topics such as how to maximise agent’s own social media channels to reach their customers.


Tourism Fiji CEO, Brent Hill said: “We’re excited about this brand-new course that will deliver updated and engaging content covering all our key pillars and niche tourism products across Fiji’s twelve regions. After 20 months of border closures, the travel industry has changed, and we felt it was important to update and change our training programme, to help new agents coming into the industry learn the destination or allow previously registered agents to relearn and get updates on the destination again in a new and refreshed way” then also.


The new Matai 2.0 programme will be equipped with creative interactive maps, new fact sheets and product videos, all intricately designed with exciting rewards and benefits that will include free flights, exclusive invites, places on familiarisation trips and invitations to marketing activities and events, among others.


“It is an incredible destination, and we have some incredible products for visitors, we hope this course helps educate and empower agents to better sell Fiji!” Mr. Hill continued.


The new three-tier system means training and learning won’t stop once agents have become a Fiji Matai Specialist, with agents now having the ability to reach SILVER and GOLD levels, unlocking additional benefits as they go through the tiers. Agents will be able to discover all the tourism products and experiences Fiji currently has to offer and learn how to help their clients select a region that is perfect for them, including understanding the best resorts for luxury, romance, diving, adventure, and other niche experiences as well as MICE and business events.


“Having almost two years without international visitors in Fiji has allowed our team to work with new content creators and shoot new imagery and videos which we know will keep inspiring agents to sell Fiji, bringing Fiji to life as they learn, and ultimately bringing more Australians to Fiji when they sell,” Trade Partnerships Manager for Australia, Jason Sacriz commented.


Registration is now open for travel agents who are ready to take the next step towards being a Matai agent for Fiji as a destination. Agents can sign up to become a Matai agent here - for agents who sign up and achieve bronze level before May 31, they will be in with a chance to win a range of prizes including return tickets to Fiji, famil spots and Pure Fiji gift packs.


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Published: 26 April 2022

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