The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has launched the ‘Abu Dhabi Specialist Program’, an e-learning platform which will educate travel trade industry professionals with all destination-related information about the emirate through a series of online courses.
Australian and New Zealand travel agents are being encouraged to register and complete the online courses, with incentives such as four weekly prizes of $250 gift cards per week for six weeks and a final prize of a five star holiday to Abu Dhabi, when it is suitable to travel.
The programme will be rolled out in three phases in several languages across 17 markets, including the United Kingdom, USA, Canada, India, Australia, New Zealand, China, South Korea, Germany, France, Italy, Ireland and Russia, as well as GCC countries. The first phase will be launched in Australia on 11 May.
Designed specifically for industry partners such as tour operators, travel agents and wholesalers, the Abu Dhabi Specialist Program will equip travel trade professionals with accurate and relevant information about Abu Dhabi, supporting and encouraging them to promote the destination to consumers within their markets.
The initiative comes as part of DCT Abu Dhabi’s response to the COVID-19 crisis, which brought all workshops and other forms of physical training to a halt. The new training and education program aims to reach a wider audience of travel trade agents worldwide. DCT Abu Dhabi has already conducted a series of virtual workshops and meetings since the coronavirus situation unfolded.
“The Abu Dhabi Specialist Program is a significant step forward and through it we will be able to reach a larger number of travel trade agents across the globe, including previously untapped markets like Canada and New Zealand,” said HE Saood Al Hosani, Acting Undersecretary at DCT Abu Dhabi.
“This training and education platform ensures that all participating industry partners have easy and quick access to the latest content on Abu Dhabi, thus making the destination promotion aspect of their job much easier.”
The courses encompassed information related to key attractions in Abu Dhabi, local events, accommodation options and much more.
The Abu Dhabi Specialist Program will be available for travel trade professionals on www.abudhabispecialist.com from 11 May 2020.
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