Skip to main content

Australians set a record for both spend and visits to Britain during 2023 with the market now on track to exceed pre-pandemic levels.

Visitors from Australia spent £415 million (approx. $AU800m) on their trips to the UK in Q2 2023, becoming Britain’s third most valuable source market for the quarter and exceeding Q2 2019 levels by +24 per cent.

Australia also broke quarter records for the number of visits, with 308,000 Aussies travelling to Britain between April to June 2023; up +14 per cent on Q2 2019.

Our market is now forecast to be worth almost £1.5 billion (approx. $2.8 billion) to the UK economy in 2023, a growth of 25 per cent compared to 2019 in nominal terms.

“As one of Britain’s most valuable inbound markets, we’re delighted to see the pace of Australia’s recovery in spend contributing to Britain’s global recovery,” said Maria Sykes, VisitBritain’s Country Manager, Australia & New Zealand.

“We look forward to unveiling a new international campaign in Australia this year and continuing our work to support the industry, converting inspiration into bookings and inviting visitors to discover what’s new in Britain in 2024.”

VisitBritain’s GREAT Britain marketing campaigns in 2024 are set to run across Australia, France, Germany, the GCC and the U.S., inspiring visitors to ‘See Things Differently’ by showing fresh and exciting experiences.

VisitBritain’s research shows that one of the biggest drivers for visitors globally in choosing a destination is that it is a welcoming place to visit.

Tourism is one of Britain’s most successful industries, its third largest service export and a major part of British trade.