The Cook Islands are taking over TikTok travel bucket lists with #CookIslands amassing an impressive 10 million views in Australia over the past 4 months.
But it’s not just a For You Page dream —new data from Webjet reveals a 48% rise in bookings for travel to the Cook Islands in the next six months compared to the same period in 2023*.
Alongside the new island gem, Bali also continues to have its moment – with bookings up 47% since last year*. But Fiji-fever isn’t holding as strong, with a 3% decrease in overall bookings.
Aussies can enjoy a trip to the Cook Islands for a similar price to these old-time island favorites, costing on average $2,080* compared to $1,845* and $2,130* for Bali and Fiji respectively.
When it comes to idyllic island getaways, Bali and Fiji have long been Aussie favourites. However, this year, Webjet data shows a growing interest in alternative destinations like the Cook Islands, where bookings have increased by 48%*. Providing a similar tropical escape that’s also close to home, the Cook Islands are on the radar as a next favourite island destination for Aussies,” CEO of Webjet OTA, David Galt, said.
- 48% increase in bookings for flights to Cook Islands made between 16 October 2023 – 16 April 2024 for travel between 16 April 2024 – 16 October 2024, compared to bookings for flights to Cook Islands made between 16 October 2022 – 16 April 2023 for travel between 16 April 2023 – 16 October 2023
- 47% increase in bookings for flights to Bali made between 16 October 2023 – 16 April 2024 for travel between 16 April 2024 – 16 October 2024, compared to bookings for flights to Bali made between 16 October 2022 – 16 April 2023 for travel between 16 April 2023 – 16 October 2023
- 3% decrease in bookings for flights to Fiji made between 16 October 2023 – 16 April 2024 for travel between 16 April 2024 – 16 October 2024, compared to bookings for flights to Fiji made between 16 October 2022 – 16 April 2023 for travel between 16 April 2023 – 16 October 2023
- ABV of flights to Cook Islands booked 1 July 2023 – 31 December 2023 for flights 1 Jan 2024 – 16th April 2024: $2,080*
- ABV of flights to Bali booked 1 July 2023 – 31 December 2023 for flights 1 Jan 2024 – 16th April 2024: $1,845*
- ABV of flights to Fiji booked 1 July 2023 – 31 December 2023 for flights 1 Jan 2024 – 16th April 2024: $2,130*
*Data indicative of Average Booking Value (ABV) for all flights booked on Webjet.com.au between 1 July 2023 – 31 December 2023, for travel from 1 January 2024 – 16 April 2024.
