Skip to main content

IT’S NOT ONLY the heart of England; it’s also home to Shakespeare and the world’s biggest chocolate emporiums, Cadbury’s.

It’s not only the heart of England; it’s also home to Shakespeare and the world’s biggest chocolate emporiums, Cadbury’s.

From relaxing canal cruises or captivating exhibitions, to adrenaline-fuelled off-roading or miles of walking and cycling trails, the West Midlands is a bounty of holiday riches.

Follow in the footsteps of the Peaky Blinders, or visit the birthplace of William Shakespeare at Stratford-upon-Avon.

West Midlands offers a host of things to see and do, alongside experiences which plunge travellers into a melting pot of creativity and innovation. There are many sides to this remarkable region in the heart of England.

From history buffs exploring its rich heritage, to culture vultures keen to discover the region’s theatrical past and vibrant street art scene, and foodies that’ll fall in love with the diverse flavours of the region, Birmingham and the West Midlands have something to offer every visitor and there’s still so much more to discover.

As the UK’s second largest city, Birmingham is an industrial hub with a vibrant, creative heart. The home of hit BBC series Peaky Blinders – visitors can walk the streets owned by Thomas Shelby at actual filming locations, discover the dish that put the Balti Triangle on the map or explore the origins of Britain’s most famous chocolate at Cadbury World, and that’s just the beginning. Shop at the award-winning The Bullring, or relax canal-side in the lively cafes and bars of Brindley place. Take a canal-side tour or explore by bike.

In Coventry discover the birthplace of 2-Tone music and Britain’s motoring industry. It is a thriving hub of entertainment and home to the architecturally famous, Coventry Cathedral. Boasting a bohemian edge, packed with new bars, restaurants, cutting-edge theatre and a creative quarter, Coventry is a haven for those who want to embrace their inner culture vulture.

Stratford-upon-Avon, a town that makes its name as the eternal home and birthplace of 16th century scribe William Shakespeare.

Whilst there’s plenty centred around the famous bard – from its three theatres to the half-timbered Tudor homes and cottages of Shakespeare and his significant others, Stratford-upon-Avon is far more than a literary memorial. From paddle boarding or cruising down the Avon River to a white-knuckled ghost tour or exploring the world’s largest collection of historic British cars, including the very first Land Rover at the British Motor Museum, there’s plenty to keep you busy. Just don’t leave town without raising a glass to the bard himself at Shakespeare Distillery.

Beyond the West Midlands

Why explore just the West Midlands? From its position in the heart of England, all of Britain can welcome you.

Get behind the wheel to discover the thriving industrial hubs of Manchester and Liverpool to the north, or the Bohemian streets of Bristol to the south (all in a matter of hours).

Alternatively, hop aboard a train for a slice of the Welsh capital Cardiff, or join the laughs at the Edinburgh Fringe Festival.

You can learn more about the West Midlands and beyond with VisitBritain’s new Online Travel Training Modules.

There are nine modules to complete, packed with helpful and practical information to aid you in selling Great Britain.

Covering England, Scotland and Wales, these courses will give you tips on planning a wide range of trips including seasonal and sustainable travel options and epic nationwide touring routes.

These modules have been carefully curated to allow you to uncover new and unexpected experiences for your clients in 2023.

Across the modules you will discover a different side of Britain and helpful selling tools for you to confidentially recommend and sell Britain to your customers.

Begin Modules Here